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Entrepreneur of the week

Keeping up with Shiwa the Baker.

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Opening a small business bakery from your home or a little shop can be the realization of a lifelong dream. Before you start kneading the dough, you must obtain a couple of important skills therefore attending an Introduction to Baking Masterclass by Shiwa the baker may be a good way to start.

To find out more on this phenomenal Entrepreneur and her Baking Masterclass kindly read below: 

Describe yourself in one word.

Entrepreneurial.

What’s the one thing we won’t know about you from a Google search?

I speak German.

You studied Accounting (?), how did you end up becoming a baker?

I never had aspirations of becoming an entrepreneur, let alone a baker. So, it’s safe to say that baking sort of found me. My entry in the industry started two years, as the one half of a now defunct partnership.  But I really got into baking when I searched, without success for someone to bake a cake for a friend’s birthday every baker that I approached was fully booked. I realized that there was a great demand for cakes, and that there was potential to grow a scalable business in the market, and that’s how Shiwa The Baker was born.

How did you hone your baking skills?

I believe that as a baker, once you understand the techniques behind making every day baked goods, the next best step to mastering your craft is to understand the functions of each of the ingredients in a recipe. I spend a lot of time reading about the science of baking, and that’s how I refine my skills. My vision is to become a certified master baker and establish my own baking academy in the next few years – that’s the next level for me. So I’m constantly pushing and challenging myself to become better so that I can earn the title of master baker.

What’s your favourite ingredient to work with and why?

Definitely the flavourant, it adds distinction and character to whatever I am baking. My favourite flavourant is vanilla. I find it to be such a timeless and classic flavor.

What are you most proud of in terms of your business thus far?

My greatest achievement in terms of my business has to be having trained and empowered  60 women over the past 5 months through my Introduction to Baking Masterclass Series. People often ask me where I get the time, and why I share my recipes and knowledge boundlessly.  The reason is very simple: I always keep in mind that I would not be the person I am today if it were not for the experiences and opportunities along the way. The people I came across fostered my enjoyment of the pursuit of my potential, and I want to do the same for others. It is satisfying seeing the difference I have made in many lives.

What do you think sets you apart from your peers in the industry?

The baking industry is growing at a fast pace, but what sets us apart from other bakers is what fuels our growth and motivates our business strategy.  As an entrepreneur, I’m not focused on solely amassing my own wealth. I also believe in collective power – so I’m very passionate about empowering and uplifting others. At the heart of the Shiwa the Baker brand is empowerment and we relish every opportunity we have to impact lives in a more positive and dynamic way than ever before.  Aside from that, the genius of our brand is soft, moist cake.

What can we look forward from you in the near future?

I have an Introduction to Baking Masterclass Roadshow coming up. This is an exciting learning experience for baking enthusiasts, offered in a relaxed, friendly teaching style that encompasses theory, curated demonstration and full hands-on participation. I will be in Otjiwarongo and Oranjemund on the 25th and 29th September respectively, and I’ll cover Ongwediva and Swakopmund on the 13th and 27thOctober. More details can be found on my social media pages (@shiwathebaker on all platforms).

4 Comments

  1. Where can i find you? Because am interested and i want to attend your traininng

  2. Hi Shiwa
    Where can I find you I need more knowledge about baking, please

  3. Hi Shiwa I am Evelensia and is interested in baking would love to learn more 0814722268..where in Windhoek can i find you please..

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