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Saying that the economy is tough at the moment may seem like an understatement. With taxi fares increasing by 20% and salaries remaining stagnant, many Namibians are looking for alternative forms of investment. The need to provide for their families has seen many investing in business ventures that promise high returns in a short period of time.

We have all been approached by a friend or relative who wishes to introduce us to the next best thing investment idea.. Investing in these ventures is simple enough: you pay them N$2 500 and then get four other people to pay you, giving you a N$10 000 return on investment. High returns with minimal effort. But if money was this easy to acquire, wouldn’t we all be rich? When an investment sounds too good to be true, it usually is. So before investing, ask yourself: is this a safe investment or a pyramid scheme?

A pyramid scheme is a business model that promises investors high returns as more members are recruited. Whether selling goods or services, income is solely based on new recruits. If your investment opportunity has the following characteristics, you may be investing in a pyramid scheme:

  • Promise of high monthly income while working from home,
  • Requires an investment in the form of paying for membership or buying products from the company,
  • Places large emphasis on recruiting others to join the business,
  • Has a complex commission policy or marketing plan,
  • Business sells primarily to members and not outside distributors, and
  • Returns sound too good to be true.

However only you have the discretion to decide which investments you make. So next time someone asks you to invest in the next best thing, make sure you’re not being scammed.

Like in many countries, pyramid schemes are illegal in Namibia under the Banking Institutions Act of 1998. If you suspect you are involved in a pyramid scheme, you can contact Bank of Namibia at info@bon.com.na or +264 61 283 5005.

By Ros Limbo (Freelance Writer) 

It’s painful watching a good business venture closing down after only a year in operation. Research has shown that over 90% of all startups fail.

There are various reasons why startups fail. The following are shared across all startups regardless of all industries:

  1. Incompetence

Entrepreneurs may know their product, but many fail to under the mechanics of a business. Few entrepreneurs make the effort to develop their business acumen. A deficiency that leaves them unable to adapt to sudden political, social, environmental and legal damages that affect their business.

  1. Lack of experience

Although they have winning product, many first time CEOs lack the experience in the industry they are entering. This lack of experience translates into poor supply chain management, hiring of inadequate staff and poor economic decisions.

  1. Personal problems foundation of startup

Some entrepreneurs enter business due to pressures in their personal lives. Instead of being driven by passion, they are driven by pressure. Pressure stemming from expanding families and unrealistic social expectations.

People don’t intentionally work only to have their hard work be closed down after twelve months of operation. In the same way failing startups are similar, the successful 10% also share character marks that have made them immune to failure.

Listed below are some characteristics that can indicate a startup that may last in the long run.

  1. The product matters

Many startups fail because the product or service is not wanted or needed in the market. Market research is crucial to developing a product that fills a needs gap. Products cannot be contingent on the likes of the entrepreneurs, but on the likes of the customer.

  1. Nothing goes unnoticed

The staff of successful startups know that different parts make a whole. And like a well-oiled machine, one part needs the other to function at 100%. In business a startup cannot afford to be segmented. Marketing needs to know what Finance is doing; Finance needs to know the running’s of HR. This will allow issues to be spotted before they cause harm to the entire organization.

  1. Geared for growth

Entrepreneurs should think long term: what happens once they successfully enter the market? Growth should always be kept in mind when making major decisions as growth attracts investors. Startups should not settle for slow growth as that will soon mean no growth. A company that is not growing is failing.

By Ros Limbo (Freelance Writer)

In the 21st Century, to be a musician is to be an entrepreneur. Launch Magazine caught up with La-toya Mwoombola otherwise known as Lioness to find out her 5 tips to becoming a successful musical entrepreneur.  

Tell us about yourself?

I am la-toya Mwoombola otherwise known as Lioness. I am a musician (rapper- recording artist) and a self made video director. I believe that with every successful career there is a strong business background. I started recording music in 2008 and had my big break in 2017 with the song “Dreams” which has propelled my music to greater heights.

To date, I have worked with  a variety of artists from upcoming, to industry giants. I have been an independent artist since joining the industry. Although I’ve declined signing to record labels, I do not regret my decision. Being an independent artist has allowed me to work at my own discretion and timing without being rushed or held back which is popular in some record labels.
What motivated you to become a musical entrepreneur?
I’ve always believed that to be successful was to understand the dynamics of business and the details thereof. The Music industry is one of the biggest and most lucrative businesses which Involves different disciples of careers. In order for me to have brought quality I needed to understand simple details such as beat selection,pricing, branding etc. It is a flexible career which allows for me to be creative with business deals and plans and involving smaller or upcoming designers, hair dressers, etc.
At first I was discouraged because in Namibia to make money you need have connections and be very innovative. Growing up I never had anything come easy to me, I always had to work 10 times harder (a valuable lesson my late mother taught me) so I worked 10 times harder.  Currently I am at a place in my life where options are endless, where I’ve learned not to limit myself. My sister who is a successful music producer, graphic designer and model in South Africa, allowed me to draw inspiration always. I reluctantly attended conferences ,events etc not knowing that eventually they would contribute in the future.
The industry is booming and hip hop/rap/trap has become one of the most focused genres. Quality is being sought and therefore promising a great future.
How can people contact you for your services?
I have my email address on my social media platforms Facebook,Instagram and twitter.
 My 5 tips to becoming a successful entrepreneur in business :
1. Persevere – relentlessly work on your art, join studio sessions and learn from experienced artists. Ask questions do not be afraid to gain more knowledge.
2. Aggression – healthy aggression, learn to work toward what you want and do not let anything unhealthy stop you. The industry is becoming saturated so learn to act with speed and be everywhere in order to understand the industry. It is cut throat.
3. Criticism – learn to accept constructive criticism from the right people.  If you aren’t doing it right CHANGE it.
4: gratitude – celebrate the little wins- you will always ascend and any form of success is huge success even though it might seem so.
5: Originality – have an idol but only draw inspiration. Do not try to do what has been done.

Give Me Another Day is an inspirational book written by a fourth–year UNAM Student Elise Shinedima. Set in Namibia, the plot reveals the life and struggles of a young black male Natangwe (the protagonist) who is caught between the search for his own identity and pleasing his mother (in the absence of strong male role models) he harbours feelings of disappointment if not hatred for his father an abusive husband who abandons his family when Natangwe was still a small boy.

What sets this book apart from a pool of books alike, is the fact the “Give me another day” resonates with different people’s life experiences from all walks of life, with powerful themes and evidence of local color making the characters and their interactions realistic and very relatable. Give me another day is an escapade of everyday scenarios, it is a reflection of real life. In addition to that the story is custom written for everyone that loves to read and is an inspiration for those who do not believe that there is another day. Another day to explore, to live and to become much more than we believe.

Shinedima surfaces the story of hope and constant persistence in striving for the best. We follow the story of a young man who is driven beyond circumstances, and is determined to make his tomorrow better than his today. In a way, the character shouts out to the readers to explore the inner parts of themselves in order to realise that second chances are actually first beginnings moreover  The title intends to provokes one’s consciousness about being alert with regards to the friends we keep, choices we make and most importantly the boy child who was made to believe that they should never break down, who’s emotional needs are very often discarded because they are “men” and the lack of strong, positive male figures who set  good examples to young men about responsibility, patience, love, religion, good morals and ethics which is believed to be the number one cause of some men’s short comings in today’s society.

“Give Me Another Day’ is a fascinating book that explores the deep impacts of influence and explores the many areas of struggle and hope. This book resonates with different people’s life experiences from all strides of life, with powerful themes that many can relate to.” Goodwill Domingues, Author of A Code Named Progress.

The book is available at Spike’s book shop for N$179.99 as well as on Amazon kindle by following this link (https://goo.gl/7AoKU1). One is also able to purchase a signed copy from the authoress by placing an order via her email address : elisetujenikelao@gmail.com or contacting the following number: 0817941575

Opening up your own beauty supply store is a new and exciting adventure to embark on. You might have to set aside some time for serious organization and reflection, but it should be worthwhile in the end. Make sure to find a niche that you’re passionate about, create a thoughtful budget, and set your store up for success! Launch Namibia caught up with Ester Hamukoto who in April Launched Esh-ham Beauty Beauty Plaza, a beauty studio renowned for its excellent service.

To find out more on this entrepreneur kindly read below:

Tell us about yourself and your business?

I am a 29 year old entrepreneur and  in April 2018 I launched my exciting new business called Esh-Ham Beauty Plaza. We have both qualified barbers and hairstylists and one manicurist. Some would ask me, “Why a beauty Salon?” , well for those that know me, know that I love looking and feeling good so I decided to create an enabling environment that compliments how I like to feel. It is from there that  Esh-Ham Beauty Plaza, an upscale hair and beauty salon targeting both men and women of colour was born.

What are the challenges you face?

Like any other startup business one will face multiple challenges but how we overcome the challenges is what sets one apart.

What are the benefits of your business?

The business is still new, I am yet to reap the benefits (laugh).

How can people contact you for your services?

They can visit our salon in town Carl List Mall opposite the old air Namibia offices or contact our salon on 061 221171/0814247723 or email: beautyplaza@eshham.com 

Give your readers 4 tips on how to successfully launch their business?

  • Do your homework upfront.
  • Have a mentor from the same industry you want to venture into.
  • Have enough cash flow to sustain the business for the first 6 months if you have the financial means too, if not be very strategic and engage in a good marketing campaign which is low cost.
  • Your workforce should be customer centered.

Words on motivation for those looking to start a business?

Be yourself and do your homework before launching into a new business venture, work on your SWOT and have a qualified accountant or consultant to prepare a well detailed cash flow projections so that you do not end up in bad cash flow crisis.

Opening a small business bakery from your home or a little shop can be the realization of a lifelong dream. Before you start kneading the dough, you must obtain a couple of important skills therefore attending an Introduction to Baking Masterclass by Shiwa the baker may be a good way to start.

To find out more on this phenomenal Entrepreneur and her Baking Masterclass kindly read below: 

Describe yourself in one word.


What’s the one thing we won’t know about you from a Google search?

I speak German.

You studied Accounting (?), how did you end up becoming a baker?

I never had aspirations of becoming an entrepreneur, let alone a baker. So, it’s safe to say that baking sort of found me. My entry in the industry started two years, as the one half of a now defunct partnership.  But I really got into baking when I searched, without success for someone to bake a cake for a friend’s birthday every baker that I approached was fully booked. I realized that there was a great demand for cakes, and that there was potential to grow a scalable business in the market, and that’s how Shiwa The Baker was born.

How did you hone your baking skills?

I believe that as a baker, once you understand the techniques behind making every day baked goods, the next best step to mastering your craft is to understand the functions of each of the ingredients in a recipe. I spend a lot of time reading about the science of baking, and that’s how I refine my skills. My vision is to become a certified master baker and establish my own baking academy in the next few years – that’s the next level for me. So I’m constantly pushing and challenging myself to become better so that I can earn the title of master baker.

What’s your favourite ingredient to work with and why?

Definitely the flavourant, it adds distinction and character to whatever I am baking. My favourite flavourant is vanilla. I find it to be such a timeless and classic flavor.

What are you most proud of in terms of your business thus far?

My greatest achievement in terms of my business has to be having trained and empowered  60 women over the past 5 months through my Introduction to Baking Masterclass Series. People often ask me where I get the time, and why I share my recipes and knowledge boundlessly.  The reason is very simple: I always keep in mind that I would not be the person I am today if it were not for the experiences and opportunities along the way. The people I came across fostered my enjoyment of the pursuit of my potential, and I want to do the same for others. It is satisfying seeing the difference I have made in many lives.

What do you think sets you apart from your peers in the industry?

The baking industry is growing at a fast pace, but what sets us apart from other bakers is what fuels our growth and motivates our business strategy.  As an entrepreneur, I’m not focused on solely amassing my own wealth. I also believe in collective power – so I’m very passionate about empowering and uplifting others. At the heart of the Shiwa the Baker brand is empowerment and we relish every opportunity we have to impact lives in a more positive and dynamic way than ever before.  Aside from that, the genius of our brand is soft, moist cake.

What can we look forward from you in the near future?

I have an Introduction to Baking Masterclass Roadshow coming up. This is an exciting learning experience for baking enthusiasts, offered in a relaxed, friendly teaching style that encompasses theory, curated demonstration and full hands-on participation. I will be in Otjiwarongo and Oranjemund on the 25th and 29th September respectively, and I’ll cover Ongwediva and Swakopmund on the 13th and 27thOctober. More details can be found on my social media pages (@shiwathebaker on all platforms).

Launch’s featured entrepreneur for this month is a globe trotter who has performed in the United States, South Africa, the United Kingdom and Tanzania. She is a global citizen born in Windhoek but grew up in the diamond town of Oranjemund, Namibia. A saxophonist, composer, and music instructor who featured in the Namibian Jazz Festival line up for several years, she is also the winner of the 2018 NAMAs Best Album of the Year and Best New Comer awards. She is the multi-talented Namibian jazz phenomenon, Ms Suzy Eises.

What motivated you to go into the music industry? 

Since I was a small child, I have always been a performer. From the time I was 9 years old until my college years, I took lessons in ballet, modern dance, drama, jazz band, wind band, orchestra solo singing and choir competitions.

Are musicians entrepreneurs?

Definitely. We create a product (our music), we perform it, we sell it and we earn a living through the entertainment services we provide.

What challenges have you faced in the music industry? 

There is not much mentorship in terms of teaching upcoming musicians how to manage their careers. Just like any entrepreneur, musicians need business management skills. There is also a lack of funding. I have come to look at the lack of mentorship and financial support as a learning opportunity. It has pushed me to work harder in order to fund my own initiatives. In a way it’s a blessing in disguise.

Is there opportunity in the Namibian music industry for instrumentalists?

Yes. I am very fortunate that there are not many saxophonists in the Namibian music industry, so there’s always work for me. Through dedication and always continually working to improve my craft, I am now at a stage where I can pay for all my expenses and still invest in my business. If I can do it anyone else can.

What are some pointers you can give to aspiring musicians?

One must have faith and humility. Patience and hard work are also very important. There is a quote by Maya Angelou that I love. She says “Nothing will work unless you do”. I love it because there is so much truth in that statement. Many people dream and hope, but never take the necessary risks or follow through with their goals and dreams. I think that is part of the reason some dreams are never fulfilled. You have to work to attain your dreams!

Do you have any words of motivation for those looking to start a music career?  

If you love what you are doing, keep pushing. Success will come.

How can people contact you for your services?

They can reach me via email: suzyeisesmusic@gmail.com or Twitter: @suzyeises

Being a restaurant consultant is no easy feat. You have to know the industry before you even begin to school anyone else in it. Then, once in business, it’s a long road to understanding the restaurant, concept, the owners needs and state of the business. We recently caught up with Natasha who is a chef by profession and runs a restaurant consulting business. 

To know more about what drives her read below:

Tell us about yourself and the business industry you are in?

I’m a Chef by profession, and I’m passionate about food. I completed my Chef Certificate course back in 2013 at the Polytechnic Hotel School and recently started my own company called Bee Dee Trading CC/Your Kitchen Consulting. My company offers Kitchen Management Consulting and Training Services to small food service providers, such as service stations and take-away restaurants. I specialize in the field of health & safety, kitchen & personal hygiene, food preparation & safety as well as customer service. I train un-skilled and underprivileged staff members working in these establishments to better themselves and to improve the standard of the kitchen they work in. I also focus on training kitchen supervisors and staff members about team development and leadership in and around the kitchen.

What motivated you to start your business?  

What motivated me to start my own business was walking into a service station to buy food one morning while travelling to Windhoek and got the most horrible food, rude customer service and literally saw cockroaches in that kitchen, I knew then and there what I would do to change that, by applying my culinary skills and knowledge, also the fact that I HATED working for someone else!

Is there opportunity in the industry you are in?

There is HUGE opportunity in this industry, I believe this is an untapped market, and many small organizations with kitchens rendering a service to the public lack this especially when it comes to hygiene standards, food quality and customer service. Many small businesses lose customers because staff members are not properly trained or skilled.  

How can people contact you for your services?

Clients can contact me on my number +264 812378334 or send me an email on beedeetradingcc@gmail.com / info@yourkitchen.consulting

Words on motivation for those looking to start a business?

When thinking about starting your own business, be sure to know and find out what your passionate about, you don’t want to end up hating what you do, so self-evaluation is very important, when you have figured out what you love doing find a way on how you can apply that skill to the business you want to start or service you would like to provide. Secondly, becoming an entrepreneur requires risk taking and overcoming fear, it’s not for the faint hearted, yes you work for yourself but this also requires extra hours and working harder than an 8-5 job because this is your livelihood, it’s like a baby you have to raise from birth until it becomes an adult. So if you have fear you will need to overcome that and take risks in-order to make this a success. Lastly, don’t allow past failures and people who criticize you to make you doubt yourself and what you’re capable of doing, don’t allow lack of finances to stop you, and don’t ever limit yourself; we are all called for a higher purpose.

Twapewa who is a proud mother, wife and the founder of the Twapewa Kadhikwa Institute, which provides Mentorship and Capacity Building Training , Start-up and Growth for entrepreneurs, recently launched her book titled “Successful Entrepreneurship”. We got in contact with her to bring you a review of her book. 

Tell us about the book?

The purpose of this book is to provide FOUNDATIONAL UNDERSTANDING, APPRECIATION and INSIGHT into the journey of Entrepreneurship.

It is a fact that in any building process, the quality of the foundation determines the durability and sturdiness of the structure. This is the same way we should approach this topic.
I have observed urgent attention being given to the ‘structure’ and ‘design’ whereas we have neglected to lay a sturdy foundation.

Through this book, I hope to provoke your awareness and understanding. You see, after World War II, the structure of the economy was designed for ‘Job seekers’ as that was the Industrial age. It was designed for ‘cv writers who want a job description that will tell them what to do till they are 60’.

That era is long over. We now live in the millennial age where the economy is not able to absorb everyone into formal employment. This now calls for us to develop a culture of ‘Job creators – for self and others’.

We however need to know that the building process is only justified if the foundation was laid well. Any negligence at the foundation will compromise structure. In my journey, I have observed that this oversight is one of the main reasons that after 27 years of Independence, we are unable to provide an inventory of organic local and successful enterprises. Although we have made strides in some areas, I believe that we can and should be able to do more and quickly.

These 20 Truths will provoke the reader to reflect deeper beyond the business idea, concept or collateral. It will make them seek their purpose on earth. They will be able to learn non- academic soft skills that are critical to the success of enterprise. Some of these are overlooked by academia and thus the Entrepreneur is left to fend for themselves and somehow make a success of their venture.

I want to see each child, girl, boy, man and woman with a copy of this book in order for us to begin the construction of “Building a Generation of Business Minded People”.

Who is reading Twapewa 20 Truths of Entrepreneurship?

This book will be read by individuals looking to unlock their key to wealth through the gift of Entrepreneurship. School children should have copies of this book as I believe we should develop a culture of Entrepreneurship across the African continent and the World.

Higher Education and Vocational Training Institutions should give a copy of this book to each of their students.

Corporate companies, SME’s, Insurance companies should buy it for their agents and brokers. It is my desire to see Namibia, SADC and Africa transformed through an enriched understanding of Entrepreneurship in order to harness the vibrant opportunities offered by this continent and beyond. African Entrepreneurs are not limited to African Opportunities. They belong to the world!

Where is the book available?  


@Salient Book shop (+246 61 223289 | + 264  81 3542959)

@Xwama Traditional Village (+264 811624235)

Northern Namibia: 

@Okandjengedi ( +264 65 238509 | +264 81 3542959)

@Eenhana ( +264 65 263142 | +264 81 3542959)

@Outapi ( +264 65 251155 | +264 81 3542959)


@Ms. Bertha Iitana ( +264 81 1272673)

Meet Helena Kandjumbwa who is a Social entrepreneur. She recognized a  social problem and she is creating a social change by employing entrepreneurial principles, processes and operations. Helena is the founder of  Upliftment Projects Namibia (UPN) that sets improve/develop the standard of early childhood education in the impoverished communities on Namibia. 

Tell us about yourself?
I’m a 22year old Paralegal Studies graduate and full time Law student at the University if Namibia. In addition thereto, I’m the Founder & Operations Manager of Upliftment Projects Namibia and a World Economic Forum Global Shaper. I’m a strong believer in Christ and consider myself a renaissance woman, which has influenced my profound reverence and appreciation for different cultures, people and languages (I’m currently learning my 5th language). Generally, I’m cheerful, playful, energetic and in good spirits, but I also tend to be very shy and reserved.

Tell us the NGO name and a little about the NGO?
Upliftment Projects Namibia (UPN) is a Section 21 Non-Profit organisation founded in 2016 that endeavours to holistically improve/develop the standard of early childhood education in the impoverished communities on Namibia. This primarily includes identifying self established preparatory schools in deplorable conditions for the purposes of rebuilding them, so as to provide the impoverished Namibian child an improved learning environment that is conducive and supports their cognitive development, thereby raising the standard of education in our informal settlements.

This operation is subsisted by a 3-Phased model. Phase 1 is the identification of the structurally dilapidated establishment as explained above. Phase 2 is the provision of knowledge capital. Here we collaborate with multi-stakeholders to provide the school with an accredited, standard teaching curriculum and finally, Phase 3 which focuses on educating the educator, whereby self-taught teachers are exposed to credible training opportunities for the effective undertaking of lessons. Phase 2 and 3 operate in tandem.

We’ve successfully completed the reconstruction of the first school in Havana, Katutura.

What encouraged you to start up an NGO?
In August of 2012, I began volunteering as a Bridging School Teacher at Hope Initiatives Southern Africa, a School and Community centre on the outskirts of Windhoek founded to assist poor communities living in the informal settlements. I was 17 at the time. I worked with children who had never been to school before or have been, but dropped out due to circumstances not of their own.

Following my extensive involvement in these communities and having been directly exposed to the harsh reality of poverty and it’s scaring effects on the child in terms of their educational development, I concluded that there are a plethora of both unmet and under-met educational needs that require urgent intervention. It is chiefly upon this conclusion that Upliftment Projects Namibia came to be, founded as a formal effort towards solidifying a lifelong commitment to the development of my country, to the very extents possible.

Acknowledging that we do not exist in a vacuum nor operate in isolation or ignorance, the establishment of this organization is heavily influenced by the values and objectives and in fulfilmemt of our national goals, NDP 5 & and the HPP as well as those international , SDGs (SDG4 – Quality Education).

What struggles do NGO’s face in Namibia?
Well I cannot speak for all of them, but I’d like to answer this by echoing the sentiments of a renowned economist, Mr Nat Ware, concerning the struggles of NGOs as it is relevant and applicable to our current Namibian setting.

There’s this common perception that charitable work is for overly sensitive, emotionally charged optimists, rather than seeing it as an intellectual endeavor or as establishments that seek to meet the formal government half way, if not work collaboratively to alleviate their load for an accelerated realization of common goals.

In the For-Profit community, failure is not a bad thing, its just part of the process. It just means you’ve experimented, that you where innovative, it means you’re more experienced and more likely to succeed the next time. Unfortunately, we don’t have the same thinking when it comes to NGOs. We expect that our NGOs will always succeed, will always do good, will always have a social impact. Thus as a result of this, NGOs fear failure. They feel they need to play it safe and that they can’t take risks.

But I argue that every NGO playing it safe isnt going to achieve the weight of progress, results and impact that we need. We need NGOs to try things that if they work, will be transformative. The challenge now is to free ourselves from the prison of safety and perfection and subject ourselves to operate guided by the principles of incremental growth.

How can people reach you for donations?
Our official website and pages will be activated shortly. Pending the finalization thereof, I’m reachable on the following digital platforms at any time:
Linked In, Facebook and Instagram, all under the handle “Helena Kandjumbwa”
Email: helenawest9@gmail.com
Mobile: 0853130321

Words of motivation to the Namibia Nation?
“Truth is, no one cares about what you have to say, they care about what you have to do. Once you’ve done, then they come flooding in like mice, begging for you to have something to say. Its Reverse politics. Complaining about ills prevalent in our societies does nothing but reinforce that they exist. As a painful pragmatist, the importance of action cannot be overemphasized. We miss out on opportunities because they’re dressed in blue overalls. No one ever said it would be easy, but no one ever said it is impossible either, that should serve as your loophole. And as a believer, I strongly encourage that you seek counsel from the Lord and put Him at the centre of your operations.