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How To Successfully Pitch A Business Idea

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By Immaculate Tulimeke Paulus

Pitching is a great idea that could either get your business off the ground or even worse sink it.

Most if not all new entrepreneurs have great ideas that will help change the world for themselves and others, hypothetically speaking  99% of them do not know how to get legitimate business funding. This will then leave their ideas to never develop into prosperous projects.

Everything matters! Selling your ideas to strangers may be hard but, how you sell it matters. Here are some tips to pitch your business idea effectively.

Turn your idea into a story.

Storytelling is the best way to get your potential investors/ audiences listening. It is scientifically proven that it is the best method to capture the audience’s attention and help them remember what you say. It makes a pitch unforgettable. It gives investors all the information you think they want, and the funding will follow.

Have a simple yet incisive pitch.

Presentation is an important aspect of pitching to investors, and most entrepreneurs go wrong while presenting their pitches. The main purpose of the pitch is to exhibit the business objectives, impact on the society and of course to see how funding will help expand the business. Hence, it is recommended to use a simple language while doing the pitch. Keep it concise, simple and straight to the point.

Be courageous

To effectively pitch your unique ideas to investors, you need to highlight every part of your business that hasn’t been discussed yet. You need to assure the investors about how funding is going to shake up the industry and convince them how it’s going to help achieve your goals. “Be fearless in the pursuit that sets your soul on fire.”-Unknown.

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